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Contractor Marketing Insights

Actionable strategies, AI marketing guides, and growth tactics for contractors — from the team that's generated 200,000+ leads for the trades.

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SEO
Paid Ads
AI & Automation
Lead Generation
Business Growth
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Local SEO

The 2025 Google Maps Ranking Guide for Contractors

Ranking in the Map Pack isn't luck — it's a system. Here's the exact process we use to get contractor clients into the top 3 in their local market within 60–90 days.

R
Rans Jan 15, 2025
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Paid Ads

Why Roofing Contractors Are Getting $18 Leads on Meta in 2025

Facebook and Instagram are wildly underutilized in the roofing industry. We break down the exact creative, targeting, and funnel strategy generating $18 leads for our roofing clients.

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Ernie Jan 8, 2025
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AI & Automation

What Is Generative Engine Optimization (GEO) and Why Contractors Need It Now

ChatGPT, Google AI, and Perplexity are changing how homeowners find contractors. Here's what GEO is, why it matters, and how to start optimizing for it today.

J
Juan Dec 29, 2024
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Lead Generation

Speed to Lead: The Statistic That's Costing Contractors Thousands Per Month

The data is clear: contacting a lead within 5 minutes is 21x more effective than waiting 30 minutes. Here's how to build an instant response system for your contracting business.

M
Matt Dec 20, 2024
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Business Growth

How to Calculate the Real ROI of Your Marketing (Most Contractors Get This Wrong)

Cost per click and cost per lead are vanity metrics if you're not tracking them all the way to closed jobs. Here's the framework every contractor should use to measure true marketing ROI.

M
Matt Dec 12, 2024
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Local SEO

Google Business Profile Optimization: The 2025 Checklist for Contractors

Your GBP is your most important free marketing tool. This 24-point checklist covers everything from categories and service areas to photos, Q&A, and weekly post strategies.

R
Rans Dec 5, 2024

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